More value-add content would make Sara Lee's website a bit sweeter.

IN A NUTSHELL

We found solid organization and a site that's easy to navigate, but Sara Lee could benefit from more value-add content and a cleaner design.

BRAVO

The site is well organized, making it easy for users to find desired information. There is an appropriate amount of information on each featured brand, and a clear distinction between the Sara Lee brand and others owned by the corporation. Recipes are a great value-add.

TRY AGAIN

Stock photography leaves much to be desired, and white text on the home page is sometimes hard to read. Not-so-newsy news blurbs steal the show, and a strong investor focus threatens to send consumers running for the door.