Bungie.net cements an already deep product loyalty.

IN A NUTSHELL

Bungie's site navigation is not the most intuitive, but once users—hardcore fans of the Halo video games—find what they're after, there are few sites that offer such dynamic and useful content.

BRAVO

This site does what it sets out to do almost perfectly. In an informal and sometimes sarcastic voice that gamers can relate to, Bungie.net is the poster child for a website that cements an already deep product loyalty. The site gives gamers access to maps that show kills and deaths on their latest games, play statistics, forums, a weekly update from Bungie developers, and links to Halo-related sites, like Halouvre, a virtual art gallery made by Halo fans.

TRY AGAIN

Part of Microsoft, Bungie Studios unfortunately uses the onerous and invasive .net passport sign-in system, and it's required for some of the richer features that serious gamers can use to improve their playing. Besides that, the site design is not at all intuitive, relying on pop-up menus at the bottom of the screen. The site's look weakly echoes the feel of Halo games, but almost two-thirds of the page is dead space that could be better used to give a sniper's-eye view of the entire site to help users quickly find their target content.