http://www.tendocom.com/view/twitter-click-through-percentages-fools-gold-1419 Insights and analysis for your strategic communications Wed, 28 Jul 2010 18:24:50 +0000 http://wordpress.org/?v=2.9 hourly 1 http://www.tendocom.com/view/twitter-click-through-percentages-fools-gold-1419/comment-page-1#comment-395 Susan Breidenbach Tue, 03 Nov 2009 20:06:22 +0000 http://www.tendocom.com/view/?p=1419#comment-395 Social media is supposed to be about building relationships. Then, any viral marketing you do uses that network of relationships as a foundation and launching pad. You can't possibly have relationships with tens of thousands of people. There are a handful of celebrities who are like Pied Pipers, with throngs of followers who live vicariously through them and hang on their every words. Large followings may make some kind of sense in that context. But for most of us, they don't. We need to think of social media platforms such as Twitter as SEARCH platforms. Search for conversations of interest, and join them, offering your expertise, and build a reputation and meaningful relationships that way. Social media is supposed to be about building relationships. Then, any viral marketing you do uses that network of relationships as a foundation and launching pad. You can’t possibly have relationships with tens of thousands of people. There are a handful of celebrities who are like Pied Pipers, with throngs of followers who live vicariously through them and hang on their every words. Large followings may make some kind of sense in that context. But for most of us, they don’t. We need to think of social media platforms such as Twitter as SEARCH platforms. Search for conversations of interest, and join them, offering your expertise, and build a reputation and meaningful relationships that way.

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