The Tendo View

Trevor Traina previously contributed his thoughts on the importance of online communities to Tendo in an exclusive interview here.

Now, in a contributed article for Forbes, he expands on how forward-thinking companies are putting Twitter to work as a platform for one-to-one communications with their core constituents, cititng Dell and Best Buy as examples.

Traina poses the question: “Is Twitter something that could affect your industry too? Can it help build your business–or is it just a glorified blog?”

Check it out and let us know if you agree.