The Tendo View

We sat down with technology entrepreneur Trevor Traina to get his thoughts on the social marketing landscape.  But who’s Trevor Traina?  He’s the founder of DriverSide (amongst other Web properties), a huge Web portal that combines a large, interactive community alongside buying recommendations, online repair tools, and other awesome features for car owners.

In this first interview installment, Trevor takes us under the hood of the online marketing world and dishes out the top three things marketers need to know before they take the plunge themselves. We’ll be back with more of Trevor’s advice in future Tendo Video installments.

Check back with us Friday morning for an alternate look at online marketing–the behind-the-scenes distribution plans of a successful viral campaign.  The kicker?  The promoted product didn’t even exist in real life!  We’ll bring you a full Q&A with the person behind the campaign and a complete timeline of events for how the product reached more than 50,000 pageviews across a ton of Web sites.