The Tendo View

Insights and analysis for your strategic communications

Tag archive for ‘youtube’

  • Visit Denmark for a one-night stand?

    9/29/09 • (1)

    When your country is part of a continent that includes France, Italy, Greece, and Spain, you must face stiff competition for tourist dollars, especially in these challenging economic times. So it stands to reason that you would be under pressure to think of innovative ways to market yourself to travelers. But VisitDenmark, the country’s official tourism agency, got a little too innovative with a recent video campaign. Continue reading

  • Anatomy of a subversive viral campaign

    8/14/09 • (1)

    If marketers had a template for creating the next Internet sensation—the next Susan Boyle YouTube video or the latest celebrity scandal—we’d have some serious job security. Sadly, there is no template to follow, but any marketer looking for a viral road map could take a lesson from Jared Holstein, editor for TopGear.com America.… Continue reading

  • Learning from success: 4 social media triumphs

    8/11/09 • (0)

    Social media.

    I’m back again, fresh off my last listing of four big social media blunders that served as helpful examples of what not to do when enterprise meets Internet. It’s not all doom and gloom in the YouTubes, Facebooks, and Twitters of the online world. But before we get to the success stories–which should… Continue reading

  • Why do corporate bloggers blog?

    5/12/09 • (0)

    If your workplace is experimenting with blogs, this recent study posted on the HP Labs’ site offers an interesting read (full disclosure: HP is a Tendo client).

    Sarita Yardi (Georgia Institute of Technology), Scott A. Golder (Cornell University), and Michael J. Brzozowski (HP Labs) studied some corporate folks in their natural habitat… Continue reading

  • Who needs a social media staff?

    5/01/09 • (0)

    Earlier this week, I attended the Society for New Communications Research NewComm Forum.  As a 2009 SNCR Fellow, I moderated a case study on how Embarq—a telecom company in the Midwest—is using social media to improve its brand reach and customer service. You can read a recap of it here from HP’s Mia… Continue reading

  • Creating Buzz with Social Media

    4/01/08 • (1)

    Buzz-generating opportunities with social media are as wide and varied as the different types. Find out how forward-thinking companies are taking advantage of the new medium. Continue reading