The Tendo View

Insights and analysis for your strategic communications

Tag archive for ‘website’

  • The Web is dead. Or is it?

    5/12/11 • (1)

    When Wired magazine published the article, “The Web Is Dead. Long Live the Internet,” a debate ensued over the future of the open Web and whether it would survive an apps-dominated Internet. As the story explains, more and more consumers are opting for closed, proprietary apps—rather than a Web browser—as the preferred means to use… Continue reading

  • Why you should make your website more engaging

    5/03/10 • (0)

    You’ve got your social media strategy in place and in play. You’re monitoring Twitter accounts, managing Facebook pages, and posting videos to YouTube. But who’s paying attention to your website?

    With so much attention focused on engaging customers in various social media outlets, many corporate websites have been left stagnant. You can make your… Continue reading

  • Return to the hive

    3/05/10 • (0)

    If social media channels like LinkedIn, Facebook, Twitter, and others are can’t-miss parties for marketers, then what to make of the dishes piling up in the kitchen sink and the thick coating of dust on the counters back home? Venturing off to schmooze and mingle is all well and good, marketers, but not if it… Continue reading

  • You’re not your customer

    10/01/07 • (0)

    If only all business transactions were as simple as Halloween.

    It’s a straightforward value proposition: The kids deliver the entertainment (a parade of little fairies, superheroes and bumblebees). The adults pay for the favor (preferably with a gooey candy bar and not a box of organic raisins—yuck).

    Business can be more complicated, but… Continue reading

  • Pruning Your Online Garden

    4/01/07 • (0)

    Spring is the perfect time to prune many plants. Removing extraneous matter allows your plants to devote all their energy to creating new growth. Your website needs the same sort of maintenance.

    Keeping your content fresh, accurate, and relevant tells users—and search engines—that your site is alive and well. But just like in your… Continue reading