The Tendo View

Insights and analysis for your strategic communications

Tag archive for ‘Web Content’

  • Spelling mistakes ruin corporate websites

    7/26/11 • (3)

    A recent tweet from someone I follow caught my eye: “All my best copyediting work is done after I hit ’send.’”

    I can relate. After spending what seems like hours drafting important emails, it’s Murphy’s Law that I’ll spot a typo after I’ve hit the “send” button.

    Readers may be willing to overlook… Continue reading

  • The Web is dead. Or is it?

    5/12/11 • (1)

    When Wired magazine published the article, “The Web Is Dead. Long Live the Internet,” a debate ensued over the future of the open Web and whether it would survive an apps-dominated Internet. As the story explains, more and more consumers are opting for closed, proprietary apps—rather than a Web browser—as the preferred means to use… Continue reading

  • Content curation: aggregation with a new name?

    3/10/11 • (2)

    Content aggregation has been around as long as the Internet. Then it was the likes of AOL and Excite@Home; now it’s Google News, AllTop, and Reddit. But there’s another seemingly similar term that’s floating around with increasing frequency—content curation. The question that keeps popping up is this: Is curation the same as aggregation, just with… Continue reading

  • Groupon and the world of Web marketing content

    1/03/11 • (0)

    You’ve probably heard of Groupon by now—the local deals company that spurned Google’s $6 billion marriage proposal. When a start-up is apparently worth so much money, you’ve  got to wonder how it became so successful. As a content gal, I was interested to learn that a team of journalism school graduates write Groupon’s witty commentary accompanying each… Continue reading

  • Navigating highways and Web pages

    7/14/10 • (1)

    My recent trip to New England reminded me of one of the things I love about the East Coast: People know how to drive. By that I mean they know that if they’re driving more slowly on a highway than others around them, they move to the right lanes to let faster drivers pass on… Continue reading

  • Build traffic with valuable content

    2/23/09 • (1)

    I was delighted to see Rick Burnes’s recent blog post suggesting that companies that invest in engaging Web content will ultimately attract a greater share of customer attention.

    This reality has been building for several years. Companies large and small that invest in producing high-quality, original content—focused on the real interests of their target audience—not only… Continue reading