The Tendo View

Insights and analysis for your strategic communications

Tag archive for ‘web 2.0’

  • B2B social media: Is it marketing or what?

    6/15/10 • (1)

    B2B social media seems to be on everyone’s minds these days. EMarketer.com reports that B2B marketing activity on social networks is estimated to increase 43.3 percent in 2010, while spending is estimated to increase by $54 million in 2014 (up from $11 million in 2009)[1].

    Despite these robust estimates, B2B marketers have lagged behind B2C marketers… Continue reading

  • Return to the hive

    3/05/10 • (0)

    If social media channels like LinkedIn, Facebook, Twitter, and others are can’t-miss parties for marketers, then what to make of the dishes piling up in the kitchen sink and the thick coating of dust on the counters back home? Venturing off to schmooze and mingle is all well and good, marketers, but not if it… Continue reading

  • Busy as a marketing bee

    8/12/09 • (0)

    My latest hobby is beekeeping, and I’m fascinated by what I’m learning. Bees are amazing creatures. A hive holds about 60,000 bees: one queen, 50-something-thousand worker bees, and a couple hundred drones (male bees whose sole purpose in life is to mate with the queen; I’ll hold back on the sexist comments). There is such… Continue reading

  • Learning from failure: 4 social media breakdowns

    7/16/09 • (0)

    Social media.

    The phrase should evoke some kind of nervous sweat if you’re one of the legions of marketers looking to boost your Web 2.0 savvy. That’s because there are nearly as many ways to engage an audience online as there are essays, tip lists, and best practices for doing so. Pocket that idea—you… Continue reading

  • Obama and Web 2.0

    2/12/09 • (0)

    In a move demonstrating the Obama administration’s commitment to technology to continue possibly the most brilliant voter engagement efforts ever, it was announced recently that the president plucked a product manager from Google to serve as “director of citizen participation.”

    The appointee, Katie Jacobs Stanton, formerly a group product manager at Google, worked on… Continue reading

  • Get Control of Your Web Content

    2/01/08 • (0)

    How are you doing on those New Year’s resolutions?

    Yeah, me too. I really did want to drop a few pounds and clean out the garage, but I just have a million other things to do.

    Companies with large websites often find themselves in a similar boat. They resolve to “get control” of… Continue reading