The Tendo View

Insights and analysis for your strategic communications

Tag archive for ‘voice’

  • Martin Eberhard: How blogs helped build the Tesla Roadster

    As the former CEO of Tesla Motors and one of the company’s two founders, I was asked by a friend at Tendo–who worked alongside me at Tesla–to highlight the significance of blogging in the launch of my company and in the unveiling of the 100% electric Tesla Roadster.

    First… Continue reading

  • Bring Your Brand to Life with Voice and Tone

    “Don’t use that tone with me!” Did your mom ever say that to you? Mine sure did. Usually in response to a snarky comment about doing chores or homework. She wasn’t responding to what I said exactly, but how I said it.

    Keep that same principle in mind when communicating with your audience. Certain… Continue reading

  • Narrowcasting: Give Customers What They Want

    If your website isn’t delivering an experience that is relevant and customized to your audiences’ needs, they’ll quickly move on. Fortunately, we have six steps to help you keep them right where you want them. Continue reading