Tag archive for ‘viral’
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Visit Denmark for a one-night stand?
When your country is part of a continent that includes France, Italy, Greece, and Spain, you must face stiff competition for tourist dollars, especially in these challenging economic times. So it stands to reason that you would be under pressure to think of innovative ways to market yourself to travelers. But VisitDenmark, the country’s official tourism agency, got a little too innovative with a recent video campaign. Continue reading
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Shock marketing: rolling out the red asphalt carpet
What’s the point of these campaigns? If it’s to start a Facebook conversation on a topic, and your topic involves sex, drugs, or automotive gore, then the path to success arguably begins and ends with capitalizing on that innate human fascination with all things morbid and taboo. Rubbernecking by ad proxy, as it were. Continue reading
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Anatomy of a subversive viral campaign
If marketers had a template for creating the next Internet sensation—the next Susan Boyle YouTube video or the latest celebrity scandal—we’d have some serious job security. Sadly, there is no template to follow, but any marketer looking for a viral road map could take a lesson from Jared Holstein, editor for TopGear.com America.… Continue reading
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Viral Video: At HP, It’s More Than Entertainment
“HP Engineers Say It” series made us laugh and learn product proof points. Continue reading
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Epic fail
If you were smart, you were still in bed at 5 a.m. this morning. That’s where I wish I’d been. Instead I was click, click, clicking away at my laptop in hopes of scoring two nights at a luxury hotel somewhere across the globe for a mere $19.28 per night.
Leading Hotels of the… Continue reading
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