Tag archive for ‘video’
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Video: A marketing necessity?
Use of video among marketers is on the rise as more businesses realize its value in increasing brand awareness and driving sales. Video is also proving an effective way to facilitate conversations that help to win new customers and solidify the relationship with existing ones. And as devices such as smartphones and tablets (like Apple’s… Continue reading
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Video veritas: Who’s watching?
If you were asked who watches more video on their mobile devices, you’d probably say teens. I know that would have been my answer. Surprisingly, that’s not the case. According to the latest Three Screen report from Nielsen, 55 percent of mobile video viewers are adults aged 25-49. And on average, these users are spending… Continue reading
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Less is more with YouTube redesign
I have to admit, I never got the fascination of YouTube. What I didn’t understand was how my friends, and the masses in general, discovered these video gems. Really, my trouble with YouTube was that the site was hard to use. For me, it was like walking into a thrift store. I knew there were… Continue reading
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How do you read the Web? Eye-tracking data reveals 5 key findings!
I learned about eye-tracking technology in my newspaper days, when places like the Poynter Institute would strap headgear onto hapless readers to record where their eyes moved on the printed page. The data was always useful, since it shows what layout approaches and print elements attract attention and for how long—and also how eyes move… Continue reading
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2009’s 10 most embarrassing marketing & PR blunders
2009 was a rough year for marketers. Budgets were cut, heads rolled, and projects came under tighter scrutiny than ever before. The following awkward, bizarre, and embarrassing blunders show that even with the odds stacked against them, marketers will still dare to dream the impossible dream (and pay the price in the end). Continue reading
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9 video highlights from the O’Melveny & Myers social media panel
Stop me if you’ve heard this: A social scientist, an engineer, a marketer, and a consultant meet at a law firm… and over a few glasses of wine, the conversation turns to social media. We present to you video snippets of the recent social media forum held at O’Melveny & Myers, featuring Tendo’s own Karla Spormann, as well as Martin Eberhard, Patrick Ewers, and Dr. Marc A. Smith. Continue reading
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Visit Denmark for a one-night stand?
When your country is part of a continent that includes France, Italy, Greece, and Spain, you must face stiff competition for tourist dollars, especially in these challenging economic times. So it stands to reason that you would be under pressure to think of innovative ways to market yourself to travelers. But VisitDenmark, the country’s official tourism agency, got a little too innovative with a recent video campaign. Continue reading
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When cheap video = good video
Video doesn’t have to be expensive to be effective. In fact, sometimes cheaper is better.
Take the video glossary I recently ran across on Lawrence Berkeley National Labs’ site. Scientists for this Department of Energy lab look straight into what is obviously an inexpensive video camera and explain everything from green computing to dark… Continue reading
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Tendo video: Trevor Traina talks online marketing
We sat down with technology entrepreneur Trevor Traina to get his thoughts on the social marketing landscape. But who’s Trevor Traina? He’s the founder of DriverSide (amongst other Web properties), a huge Web portal that combines a large, interactive community alongside buying recommendations, online repair tools, and other awesome features for car owners.
In… Continue reading
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Making a case with video (without or without a case of wine)
I’m excited about the power of video this week. Maybe it was Gary Vay*ner*chuk that did it. But as my colleague Chris wrote in a blog post earlier this month, video’s an effective way to make a case for a product, oftentimes more effective than text.
Shortly after she wrote that post, I got… Continue reading
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Heels.com walks a mile in your shoes
I watch a lot of video during the course of my day: Video data sheets, video news, video conference recaps, and so on. But until now I haven’t really realized the power of video to make a case for a product. Continue reading
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Viral Video: At HP, It’s More Than Entertainment
“HP Engineers Say It” series made us laugh and learn product proof points. Continue reading
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