Tag archive for ‘value’
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Busy as a marketing bee
My latest hobby is beekeeping, and I’m fascinated by what I’m learning. Bees are amazing creatures. A hive holds about 60,000 bees: one queen, 50-something-thousand worker bees, and a couple hundred drones (male bees whose sole purpose in life is to mate with the queen; I’ll hold back on the sexist comments). There is such… Continue reading
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Keywords are no longer key; it’s the content
A couple weeks ago, I wrote about the intersection of SEO and content strategies after attending a webinar on Google’s new search algorithm. To sum up, the keywords you use to drive traffic are only as good as the content that surrounds them. But until you measure the effectiveness of different content, you’re not really… Continue reading
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5 things you need to know about conversational marketing
From the highest levels of government to the world of corporate marketing, we’re seeing that transparency and accessibility may be the watch words for 2009. Last month, one of the first moves by the Obama administration was to increase government transparency, including a memo directing government agencies to “adopt a presumption in favor” of Freedom… Continue reading
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