Tag archive for ‘Twitter’
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What’s the Buzz? Stop telling me what’s a-happening!
The birth of Google Buzz into the grand cacophony of social updates that is the modern-day Web is nothing special—not unless you want it to be. And you should want it to be. There’s a special place in Internet Hell reserved for those who connect their social networks together in one almighty amalgam of real-time updates… Continue reading
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9 video highlights from the O’Melveny & Myers social media panel
Stop me if you’ve heard this: A social scientist, an engineer, a marketer, and a consultant meet at a law firm… and over a few glasses of wine, the conversation turns to social media. We present to you video snippets of the recent social media forum held at O’Melveny & Myers, featuring Tendo’s own Karla Spormann, as well as Martin Eberhard, Patrick Ewers, and Dr. Marc A. Smith. Continue reading
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Twitter click-through percentages: Fool’s Gold
Thanks to one of Twitter’s little twists, you can see exactly how many people are clicking on the links passed from a specific Twitter account. And, unfortunately, it ain’t lookin’ good: Save for the usual outliers, Twitter traffic scales—and that’s not a good thing. Whether you have a million followers or a hundred, you just aren’t going to see the kind of massive clickthroughs that you’d expect given your direct connection to that many people’s lives and/or online chat environments. Forget about the message, forget about the audience. The Twitterverse just isn’t doing that much clicking. Continue reading
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Tendo tip: Tagging walls gets you cred
One of the questions we frequently get asked at Tendo is how to put social media platforms like Facebook and Twitter to work. By “work,” I mean build maximum buzz with minimum effort. I’ll skip all the usual (and 100% true) caveats about how it takes time, insight, a credible voice, and consistency… Continue reading
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Turning bad news into good business
It used to be that angry customers had only a couple options for expressing their dissatisfaction with a company’s products or services. They could call customer service, write a letter or e-mail. However, the proliferation of social media and blogging platforms have provided numerous outlets for customers to voice their displeasure. Worse, with such outlets as Facebook and Twitter, negative opinions spread faster than wildfire. Continue reading
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10 killer iPhone apps for marketers
We’re going to make it easy for you marketers to combine your profession with your portable. We’ve rounded up some of the best iPhone apps that marketers should have on their phones, everything from the real-time searches of social media to Web analytics. We’ve left few stones unturned–with more than one billion apps in the Apple iPhone store, it’s always tough to find the gems. Here are a few of the best. Continue reading
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Trevor Traina on Twitter
Trevor Traina previously contributed his thoughts on the importance of online communities to Tendo in an exclusive interview here.
Now, in a contributed article for Forbes, he expands on how forward-thinking companies are putting Twitter to work as a platform for one-to-one communications with their core constituents, cititng Dell and Best Buy as examples… Continue reading
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Learning from success: 4 social media triumphs
Social media.
I’m back again, fresh off my last listing of four big social media blunders that served as helpful examples of what not to do when enterprise meets Internet. It’s not all doom and gloom in the YouTubes, Facebooks, and Twitters of the online world. But before we get to the success stories–which should… Continue reading
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How compelling content intersects with social media
I read a great blog post on ProBlogger a couple weeks ago that asked, “What is compelling content to you?” and was interested to look at the comments for how readers answered the question. To spare you from scrolling through them (but I do recommend taking a look), I compiled this list of adjectives from… Continue reading
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Twitter’s relevancy for business (in 140 characters or less)
I’m a bit of a social media geek and really enjoying the work we’re doing supporting the social media communication needs of one of our large clients. I was riding the elevator out of the office yesterday with my boss Karla, talking about Twitter, and Facebook, and LinkedIn, and she said, “I think Twitter is… Continue reading
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Say hello to the new Tendo View!
The Tendo View is now something new and different, and yet it remains the same. This issue, we introduced a new Tendo View, a magazine-style page that will host all of the content formerly found under various subheadings on our main page, including our blog, siteseeing, jargon watch, and more in a dynamic, real-time environment… Continue reading
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NBA stars tweet to fan base
When Charlie Villanueva, a basketball player with the NBA’s Milwaukee Bucks, decided to tweet from the team’s locker room during halftime of a March game against the Celtics, a cry was heard across the land. What was he thinking? Why wasn’t his mind on basketball? His own coach said it gave the impression that the… Continue reading
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3 apps to maximize your Twitter experience!
If the words “Twitter” and “tweet” sound more like noises outside your bedroom window than a Web 2.0 application, you’re behind the technological curve. Here’s a quick refresh: Twitter is an online service that allows any subscriber to update his or her profile with updates of no more than 140 words. It’s like having a… Continue reading
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