Tag archive for ‘Twitter’
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Humanizing your Twitter brand
One of the last social media stories of 2011 told of a company suing the guy who used to run its Twitter presence because he took the account’s followers with him when he left the job. The questions that raised, along with my colleague Jillian Kurvers’ earlier take on whether marketers should handle their own… Continue reading
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5 reasons why 2012 is the year of social media
Social media was top of mind in 2011 and that will only increase in 2012. B2C companies like Starbucks have proven that they are not only savvy but also strategic with their social media efforts. B2B companies are gaining momentum in the market as well, with projections indicating that more and more
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Sentiment analysis predicts customer outcomes
I wouldn’t say I’m particularly gifted at reading people’s emotions, but I am easily affected by the emotions of people around me—whether they’re sad, happy, excited, or apprehensive—and I’ll adjust how I interact with them accordingly. As a business, there is great value in knowing the emotions your customers are feeling about you—and not just… Continue reading
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Should you be the face of your Twitter account?
If you haven’t already created a Twitter account, consider yourself in the minority of brands and businesses out there. These days you’ll be hard-pressed to find a big brand (like @CocaCola or @Target) or smaller shop (like @threetwins ice cream in San Francisco) that isn’t tweeting to legions of followers.
Once you take the… Continue reading
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When should you use a Twitter hashtag?
There seems to be a love/hate thing going on with Twitter hashtags. They have a lot of benefits, like helping to target your audience and categorize your tweets. Some say they even increase the likelihood of getting retweeted, which can help grow your audience through more exposure. And the significance of hashtags is undisputed in… Continue reading
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5 ways to avoid social media blunders
Recent Twitter activities over at Microsoft (regarding Amy Winehouse) and Entenmann’s (regarding the company’s #notguilty blunder) are serving as a big reminder to marketers that they need to step out of their cubes once in a while and talk to real customers.
Market research and stats are all well and good, but smart marketers… Continue reading
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Twitter: Be clear, focused and relevant
Perhaps it’s an old classmate, a relative, a comedian or a politician. You follow them with glee and know, in time, they might say something inappropriate or off topic. You think that you’ll never do this but, unfortunately, some of us do.
A recent review of marketing content led me to Twitter posts from… Continue reading
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Live tweeting Osama, the royal wedding, and more
The news that Sohaib Athar, an IT consultant in Abbottabad, Pakistan, became the “guy who tweeted the Osama raid without knowing it” was extraordinary. It’s certainly a great illustration of social media as a powerful communications medium. It also got me thinking about live tweeting and live blogging of events in general. Why do we… Continue reading
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Social media: It’s all about timing
We all do it. In our efforts to engage with our audience and provide them with quality content, we post what we have, when we have it, to all of our social media outlets without giving a second thought as to timing. You should. Timing your posts and updates to better coincide with a particular… Continue reading
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3 social media trends for 2010
As an evolving medium, social media is a breeding ground for constant experimentation and continued development. Lots of efforts fall short—in fact, we probably never even hear about them, given the nature of social media. But when something does take off in the social media sphere, it takes off like gangbusters. In that vein, here… Continue reading
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Email vs. social media: Sharing habits differ
In a recent post , I stated that email was still a key marketing tool—even in the wake of newer channels like social media. This got me thinking about my email and social media habits as a consumer.
I receive a lot of email (newsletters, promotions, etc.) from a variety of brands. I also follow… Continue reading
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Giving your customers a voice pays off
Word of mouth has always been a powerful marketing tool. I learned this firsthand when I and my fledgling cheesecake business moved to a rural agricultural community several years ago. Customer reviews are just as important and powerful in the digital realm, as well. I can’t remember the last time I made a purchase, whether… Continue reading
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Twitter by the numbers
I signed up for a Twitter account at least six months ago, but I haven’t sent a tweet yet. I only have seven followers, all of whom are friends, and I’m following a handful of people, plus CNN, my high school, and Tendo. In reality, I’m not actively following anyone because I rarely log on… Continue reading
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