The Tendo View

Insights and analysis for your strategic communications

Tag archive for ‘tweet’

  • 5 ways to avoid social media blunders

    8/09/11 • (1)

    Recent Twitter activities over at Microsoft (regarding Amy Winehouse) and Entenmann’s (regarding the company’s #notguilty blunder) are serving as a big reminder to marketers that they need to step out of their cubes once in a while and talk to real customers.

    Market research and stats are all well and good, but smart marketers… Continue reading

  • Twitter click-through percentages: Fool’s Gold

    10/14/09 • (1)

    Thanks to one of Twitter’s little twists, you can see exactly how many people are clicking on the links passed from a specific Twitter account. And, unfortunately, it ain’t lookin’ good: Save for the usual outliers, Twitter traffic scales—and that’s not a good thing. Whether you have a million followers or a hundred, you just aren’t going to see the kind of massive clickthroughs that you’d expect given your direct connection to that many people’s lives and/or online chat environments. Forget about the message, forget about the audience. The Twitterverse just isn’t doing that much clicking. Continue reading