The Tendo View

Insights and analysis for your strategic communications

Tag archive for ‘transparency’

  • Good information design can help your brand

    4/14/10 • (1)

    Design geeks across the Web were buzzing last month in response to the announcement that Edward Tufte, a statistician and professor emeritus at Yale University, was appointed by President Obama to the Recovery Independent Advisory Panel. The move was seen by many as a much-needed boost to help restore trust—not just in the Obama administration… Continue reading

  • Michelin abandons total secrecy

    9/18/09 • (0)

    In our social media, share everything world, secrecy is out and transparency is in. No secret there, right? But even the marketers of the famously hush-hush Michelin guides are striving to find the right balance between communicating to their audience and maintaining their editorial integrity.

    The company that doesn’t let its restaurant reviewers participate… Continue reading

  • Martin Eberhard: How blogs helped build the Tesla Roadster

    5/19/09 • (13)

    As the former CEO of Tesla Motors and one of the company’s two founders, I was asked by a friend at Tendo–who worked alongside me at Tesla–to highlight the significance of blogging in the launch of my company and in the unveiling of the 100% electric Tesla Roadster.

    First… Continue reading

  • Creating buzz with social media

    4/01/08 • (0)

    Buzz-generating opportunities with social media are as wide and varied as the different types. Find out how forward-thinking companies are taking advantage of the new medium. Continue reading