Tag archive for ‘transparency’
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Michelin abandons total secrecy
In our social media, share everything world, secrecy is out and transparency is in. No secret there, right? But even the marketers of the famously hush-hush Michelin guides are striving to find the right balance between communicating to their audience and maintaining their editorial integrity.
The company that doesn’t let its restaurant reviewers participate… Continue reading
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Martin Eberhard: How blogs helped build the Tesla Roadster
As the former CEO of Tesla Motors and one of the company’s two founders, I was asked by a friend at Tendo–who worked alongside me at Tesla–to highlight the significance of blogging in the launch of my company and in the unveiling of the 100% electric Tesla Roadster.
First… Continue reading
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Creating Buzz with Social Media
Buzz-generating opportunities with social media are as wide and varied as the different types. Find out how forward-thinking companies are taking advantage of the new medium. Continue reading
