The Tendo View

Insights and analysis for your strategic communications

Tag archive for ‘Toyota’

  • Why crowdsourcing isn’t a synonym for community

    1/18/10 • (4)

    In these economically challenged times, what company isn’t attracted to the idea of crowdsourcing to generate free marketing content? As the saying goes, there’s no such thing as a free lunch, and crowdsourcing can actually cost your business plenty in lost revenue, customers, and perception.

    Using the Internet to broadcast an open call to… Continue reading