Tag archive for ‘tone’
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Project Runway: naughty or nice?
The seventh season of Project Runway starts on Thursday, January 14, and I await it with the same feeling of anticipation and dread that I experienced when watching Star Wars Episodes I-III: I wanted to love these movies as much as I loved Episodes IV-VI, but they just kept disappointing me.
As for Project… Continue reading
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HeidiSays: Saying it well
During the holiday season, shoppers are inundated with catalogs, email promotions, and other retail marketing materials. I was out of town for several weeks in late November and early December and I came home to at least 10 catalogues in my mailbox, and countless email offers and reminders. Only one stood out from the pack… Continue reading
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Bring Your Brand to Life with Voice and Tone
“Don’t use that tone with me!” Did your mom ever say that to you? Mine sure did. Usually in response to a snarky comment about doing chores or homework. She wasn’t responding to what I said exactly, but how I said it.
Keep that same principle in mind when communicating with your audience. Certain… Continue reading
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Narrowcasting: Give Customers What They Want
If your website isn’t delivering an experience that is relevant and customized to your audiences’ needs, they’ll quickly move on. Fortunately, we have six steps to help you keep them right where you want them. Continue reading
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Autodesk: A 2D Site Holds the Promise of 3D, but Falls Short.
Creator of ubiquitous 3D software AutoCAD, Autodesk.com provides an online experience that is not unlike its product: Easy to operate if you know how to do it. If you don’t, you’re kinda out of luck. Continue reading
