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	<title>The Tendo View &#187; tendo</title>
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		<title>Say hello to the new Tendo View!</title>
		<link>http://www.tendocom.com/view/say-hello-to-the-new-tendo-view-789</link>
		<comments>http://www.tendocom.com/view/say-hello-to-the-new-tendo-view-789#comments</comments>
		<pubDate>Tue, 16 Jun 2009 19:18:56 +0000</pubDate>
		<dc:creator>David Vespremi</dc:creator>
				<category><![CDATA[First Person]]></category>
		<category><![CDATA[eberhard]]></category>
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		<category><![CDATA[pulizzi]]></category>
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		<category><![CDATA[tendo view]]></category>
		<category><![CDATA[Tesla]]></category>
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		<description><![CDATA[<p>The Tendo View is now something new and different, and yet it remains the same. This issue, we introduced a new Tendo View, a magazine-style page that will host all of the content formerly found under various subheadings on our main page, including our blog, siteseeing, jargon watch, and more in a dynamic, real-time environment. [>>]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/7502393@N04/472028910/"><img class="aligncenter size-full wp-image-790" title="Welcome to the Tendo View!" src="http://www.tendocom.com/view/wp-content/uploads/2009/06/tendo_welcomepost.jpg" alt="Welcome to the Tendo View!" width="500" height="289" /></a>The Tendo View is now something new and different, and yet it remains the same. This issue, we introduced a new Tendo View, a magazine-style page that will host all of the content formerly found under various subheadings on our main page, including our blog, siteseeing, jargon watch, and more in a dynamic, real-time environment. The Tendo View newsletter will continue to exist as a monthly email and will feature &#8220;best of&#8221; content from the Tendo View site. So, to quote David Byrne, the Tendo View is the same as it ever was &#8230; and is completely different at the same time.</p>
<p>Since we&#8217;re not prone to shaking things up just for the sake of it, you probably know that this change was prompted by strategic thinking. Specifically, it made sense to deliver content in a compelling way that shows that we don&#8217;t just talk the talk when we encourage our clients to get online and engage with their users, and that when we say that great content is the driver of audience engagement, we mean it. Now, whether you&#8217;re stuck on a train or waiting in line for coffee, you&#8217;ll be able to access to all of the great Tendo content on a single, easy-to-read page with click-through links and embedded rich media. You&#8217;ll also be able to follow our Twitter feed and click through to our social media postings on <a href="http://www.facebook.com/pages/Tendo-Communications/18298507587">Facebook</a> and <a href="http://www.linkedin.com/companies/tendo-communications">LinkedIn</a>. Beyond that, we brought some outside voices to help illuminate and put context around the ideas Tendo stands for and the services we provide our clients. This month we kick that off with a pair of contributed blogs from <a href="http://www.tendocom.com/view/behind-the-scenes-the-impact-of-blogging-on-the-tesla-roadster-690">Martin Eberhard</a> (founding CEO of Tesla Motors) and <a href="http://www.tendocom.com/view/joe-pulizzi-to-marketers-start-thinking-like-publishers-753">Joe Pulizzi</a> (the author of <em>Get Content. Get Customers.</em>); both are worth a look.</p>
<p>So, enjoy the new Tendo View and let us know what you think. Whether it&#8217;s by commenting on our blog, <a href="http://www.twitter.com/tendocom">hitting us up on Twitter</a>, or sending us an email the old fashioned way, we&#8217;re interested in hearing back from you. In addition, know that the tried and true Tendo View newsletter is here to stay. If there&#8217;s a topic you&#8217;d like our esteemed editors to address-or if you have an idea for a contributed perspective&#8211;we&#8217;d love to hear your suggestions.</p>
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