The Tendo View

Insights and analysis for your strategic communications

Tag archive for ‘target audience’

  • Own your damned profanity

    8/12/11 • (1)

    Businesses trying to reach a younger/edgier/contemporary audience often use a little shock value—we’ve been talking around the office about humor and the way that can push the envelope, for instance. Recently I saw some more extreme examples of envelope-pushing that gave me pause on two well-established marketing blogs.

    The first was on Michael Fleischner’s… Continue reading

  • Social media’s three golden rules

    6/09/10 • (0)

    Like many companies, yours may not be a “first mover” when it comes to social media. And that’s OK, really. How you embrace social media is more important than when you embrace it.

    The last thing you want to do is spend countless hours rallying colleagues to use Twitter, launch a blog, or create a… Continue reading

  • Content strategy Q&A

    5/18/10 • (2)

    Content strategy has come of age. While consumers continue to embrace social media and emerging Web channels and turn away from traditional media, large corporations are being pushed into a more direct relationship with their customers. Along with LinkedIn and Facebook, Twitter and YouTube, corporate websites are becoming the main channel for this new relationship

    Continue reading

  • How do sites attract and engage their audiences?

    4/13/10 • (0)

    It looks like spring is finally hitting Northern California. Grass is growing, flowers are blooming, birds are singing, and my son is now 14 months old—all around us, things are changing after a long, wet winter (and early April!).

    At Tendo, we’re gearing up for some changes of our own: We’re starting the process… Continue reading

  • HomeAway.com targets “Vacation” audience

    3/09/10 • (0)

    Now that I have a DVR I usually zoom through commercials, but there’s one that I’ve been  watching lately. I missed its debut during the Super Bowl but, luckily for me, it’s been on pretty heavy rotation in the past couple of weeks. It’s for HomeAway.com and features Chevy Chase and Beverly D’Angelo reprising their roles as… Continue reading

  • Buy, try, choose: Are these calls to action still relevant?

    3/04/10 • (0)

    Call it content marketing, conversational marketing, or permission marketing—the premise is the same. If the goal of traditional interruption marketing was for marketers to act like shepherd dogs herding prospects like cattle through a sales funnel for cowboy salesmen to lasso and corral, then under the new rubric we are now farmers tending to our… Continue reading