The Tendo View » stunt http://www.tendocom.com/view Insights and analysis for your strategic communications Thu, 02 Feb 2012 18:04:11 +0000 http://wordpress.org/?v=2.9 en hourly 1 Marketing a board game http://www.tendocom.com/view/marketing-a-board-game-1012 http://www.tendocom.com/view/marketing-a-board-game-1012#comments Tue, 18 Aug 2009 21:11:18 +0000 Julie Jares http://www.tendocom.com/view/?p=1012 The under-12 crowd probably doesn’t spend a lot of time playing Candy Land, but their parents did. And therein lies the genius of tomorrow’s marketing event in San Francisco: turning the crooked part of Lombard Street into a real-life version of the board game. The event celebrates the 60th anniversary of Candy Land, with kids from [>>]]]> CandylandThe under-12 crowd probably doesn’t spend a lot of time playing Candy Land, but their parents did. And therein lies the genius of tomorrow’s marketing event in San Francisco: turning the crooked part of Lombard Street into a real-life version of the board game. The event celebrates the 60th anniversary of Candy Land, with kids from San Francisco Children’s Hospital participating as colored game pieces.

Aside from the cute factor, this event introduces a new generation of kids to an aging board game, reminds adults about a game they haven’t thought of in years, and capitalizes on the whimsy and appeal of the “crookedest street,” already a big summer tourist attraction. Wish I’d thought of it. 

]]> http://www.tendocom.com/view/marketing-a-board-game-1012/feed 1