Tag archive for ‘strategy’
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How do you read the Web? Eye-tracking data reveals 5 key findings!
I learned about eye-tracking technology in my newspaper days, when places like the Poynter Institute would strap headgear onto hapless readers to record where their eyes moved on the printed page. The data was always useful, since it shows what layout approaches and print elements attract attention and for how long—and also how eyes move… Continue reading
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How to learn marketing from Radiohead
Radiohead, arguably the most influential rock band since the 1997 release of its groundbreaking album, OK Computer, surprised the recording industry once again. According to a New York Times article early last week, the band’s lead singer, Thom York, told a San Francisco literary magazine that it’s abandoning the full-length album format in favor of… Continue reading
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Keywords are no longer key; it’s the content
A couple weeks ago, I wrote about the intersection of SEO and content strategies after attending a webinar on Google’s new search algorithm. To sum up, the keywords you use to drive traffic are only as good as the content that surrounds them. But until you measure the effectiveness of different content, you’re not really… Continue reading
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When Google revises search algorithms, marketers crumble
I participated in a webinar from WebMarketing123 this week on SEO and learned some fascinating stuff. Google revised its search algorithms on May 12, and it’s useful to stay abreast of them so you can update your content’s SEO strategy accordingly. First, the interesting facts:
There are 14 billion internet searches done each… Continue reading
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Put Your Customer First: Focus on Benefits
Listing all of your product features may seem like a marketing necessity, but you’re likely just putting your audience to sleep. Instead, point out the benefits your customers will gain from your product or service. Read on for a few key strategies. Continue reading
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Tips for Effective Web Visitor Surveys
Putting a little thought and planning into your Web surveys will not only yield better results, but it can reduce the annoyance factor for visitors and offer solid information for improving both your website and your direct customer communications. Continue reading
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Get Control of Your Web Content
How are you doing on those New Year’s resolutions?
Yeah, me too. I really did want to drop a few pounds and clean out the garage, but I just have a million other things to do.
Companies with large websites often find themselves in a similar boat. They resolve to “get control” of… Continue reading
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You’re Not Your Customer
If only all business transactions were as simple as Halloween.
It’s a straightforward value proposition: The kids deliver the entertainment (a parade of little fairies, superheroes and bumblebees). The adults pay for the favor (preferably with a gooey candy bar and not a box of organic raisins—yuck).
Business can be more complicated, but… Continue reading
