The Tendo View

Insights and analysis for your strategic communications

Tag archive for ‘social network’

  • Instagram helps brands tell stories, connect with users

    2/02/12 • (0)

    As 2011 came to a close, social media reached a new milestone. Instagram, the breakout mobile photo-sharing app, became the fastest-growing social media app and network to date.

    At Le Web in early December, Instagram founder Kevin Systrom announced that in just 18 months, Instagram had surpassed the 14 million user mark and was… Continue reading

  • Social doesn’t equal service—you need a strategy

    1/31/12 • (0)

    Increasingly, companies are turning to social media channels like Twitter to address customer service issues. As a real-time customer touch point, social networks provide a great opportunity to keep a current customer loyal or win over prospective customers by responding quickly to their questions and complaints. However, does that mean a company should or needs… Continue reading

  • Will Google+ impact social marketing?

    7/05/11 • (1)

    Update: Since we published this post on July 5, Google+ has exploded. Current reports, including this one from Mashable.com, suggest that the new social network is close to reaching 18 million users. Of course, expect that stat to be out-of-date soon, too.

    Unless you’ve been under a rock for the last week, you’ve heard… Continue reading

  • Why you should make your website more engaging

    5/03/10 • (0)

    You’ve got your social media strategy in place and in play. You’re monitoring Twitter accounts, managing Facebook pages, and posting videos to YouTube. But who’s paying attention to your website?

    With so much attention focused on engaging customers in various social media outlets, many corporate websites have been left stagnant. You can make your… Continue reading

  • Ford’s Facebook attempt is a non-starter

    4/01/09 • (0)

    I’ll admit it: I own a Ford Taurus. And even though I look like a pharmaceutical rep driving it, it’s still my ride and I have to defend the brand. Sort of. So, when David Murphy called out Facebook Ford Drives U as an example of improper use of a social network, I had to… Continue reading

  • Is Twitter relevant?

    3/01/09 • (0)

    Two Twitter users debate the relevance of microblogging for the business community. Continue reading

  • Creating buzz with social media

    4/01/08 • (0)

    Buzz-generating opportunities with social media are as wide and varied as the different types. Find out how forward-thinking companies are taking advantage of the new medium. Continue reading