The Tendo View

Insights and analysis for your strategic communications

Tag archive for ‘sncr’

  • ROI on the brain

    6/05/09 • (0)

    I had a nice Memorial Day week off and returned to work this week refreshed. And thinking about ROI. And metrics. And measurement. Why? Several reasons.

    First, I attended the CMO Leadership Forum on Tues. with some Tendo colleagues and heard sound bites like these… Continue reading

  • Who needs a social media staff?

    5/01/09 • (0)

    Earlier this week, I attended the Society for New Communications Research NewComm Forum.  As a 2009 SNCR Fellow, I moderated a case study on how Embarq—a telecom company in the Midwest—is using social media to improve its brand reach and customer service. You can read a recap of it here from HP’s Mia… Continue reading