Tag archive for ‘smart’
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Who owns your sandbox?
I have blogged about Smart in the past, noting the scrappy little brand’s forward-thinking site and its innovative approach to relationship marketing. My conclusion at the time was that there was a big gap between how established car companies like Nissan were handling relationship marketing with early adopters and how the new little kid on… Continue reading
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Smart retains brand voice, dispels misconceptions about its cars
Smart’s microsite for the U.K is designed to guide the user through a series of quizzes and scenarios designed to dispel misconceptions about the diminutive Smart Fortwo—namely that it is unsafe, too small to be practical, low on features, and tight on interior accommodations. While the site could have come across as defensive, preachy, or sales-y, it avoids those potential pitfalls and remains both informative and entertaining. Continue reading
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