The Tendo View

Insights and analysis for your strategic communications

Tag archive for ‘seo’

  • Keep customers engaged past the purchase

    7/07/11 • (2)

    Part of the marketer’s job is to help identify new customers and to keep existing customers engaged. However, many B2B companies are more focused on the former in an effort to generate sales leads, whereas B2C businesses do a better job of understanding their customers, according to a recent eMarketer article. Although there’s a bigger need… Continue reading

  • Stats for the Facebook cynics

    6/15/11 • (0)

    For the June Tendo View, I had planned to write a story about a relevant B2B technology, but I came up short. The most relevant topic I found was mobile payment technology, such as Google Wallet and Square. Both are interesting technologies, but they didn’t seem relevant to an audience of B2B marketers, or likely… Continue reading

  • Want to improve your search ranking? Create content

    6/13/11 • (1)

    Often touted as a science because of algorithms and such, SEO at times seems more like an art. You follow the rules or best practices of the day, but the effort doesn’t always yield the desired result—higher ranking in the search engine results pages (SERPs). So, you try another approach. In this way, SEO is… Continue reading

  • 4 tips on free keyword selection tools

    11/08/10 • (0)

    Using keywords in your Web pages is the best method for boosting your SEO rankings, which makes the selection of those keywords very important.

    A lot of fee-based and highly effective tools exist to help with this task. But for smaller organizations with smaller budgets, fee-based keyword selection tools might be out of reach. Luckily… Continue reading

  • 10 killer iPhone apps for marketers

    9/08/09 • (2)

    We’re going to make it easy for you marketers to combine your profession with your portable. We’ve rounded up some of the best iPhone apps that marketers should have on their phones, everything from the real-time searches of social media to Web analytics. We’ve left few stones unturned–with more than one billion apps in the Apple iPhone store, it’s always tough to find the gems. Here are a few of the best. Continue reading

  • Keywords are no longer key; it’s the content

    6/22/09 • (0)

    A couple weeks ago, I wrote about the intersection of SEO and content strategies after attending a webinar on Google’s new search algorithm. To sum up, the keywords you use to drive traffic are only as good as the content that surrounds them. But until you measure the effectiveness of different content, you’re not really… Continue reading

  • When Google revises search algorithms, marketers crumble

    5/22/09 • (0)

    I participated in a webinar from WebMarketing123 this week on SEO and learned some fascinating stuff. Google revised its search algorithms on May 12, and it’s useful to stay abreast of them so you can update your content’s SEO strategy accordingly. First, the interesting facts:

    There are 14 billion internet searches done each… Continue reading

  • Is Buzz Tracking Worth the Effort?

    5/01/08 • (0)

    “I don’t know what it is, but I know I need it.” Five years ago, the “it” was SEO. Two years ago, “it” was a blog. And in 2008, “it” means buzz tracking.

    At Tendo, we’ve had clients come to us desperate for us to help them track their online buzz. When we ask… Continue reading