The Tendo View

Insights and analysis for your strategic communications

Tag archive for ‘search’

  • Stats for the Facebook cynics

    6/15/11 • (0)

    For the June Tendo View, I had planned to write a story about a relevant B2B technology, but I came up short. The most relevant topic I found was mobile payment technology, such as Google Wallet and Square. Both are interesting technologies, but they didn’t seem relevant to an audience of B2B marketers, or likely… Continue reading

  • Keywords are no longer key; it’s the content

    6/22/09 • (0)

    A couple weeks ago, I wrote about the intersection of SEO and content strategies after attending a webinar on Google’s new search algorithm. To sum up, the keywords you use to drive traffic are only as good as the content that surrounds them. But until you measure the effectiveness of different content, you’re not really… Continue reading

  • Build traffic with valuable content

    2/23/09 • (1)

    I was delighted to see Rick Burnes’s recent blog post suggesting that companies that invest in engaging Web content will ultimately attract a greater share of customer attention.

    This reality has been building for several years. Companies large and small that invest in producing high-quality, original content—focused on the real interests of their target audience—not only… Continue reading