Tag archive for ‘Sara Lee Deli’
-
Sara Lee serves up fresh social media campaign
The first order of business for any marketing communications plan is this: Know your audience. Self-evident, sure; however, not always well executed.
Sara Lee Deli’s new campaign—Mama Sagas—is a great example of how combining the power of knowing your audience with social media (such as Facebook and Twitter and other media outlets like YouTube and… Continue reading
Featured Categories
Editor's Picks»
1/23/12 •
4 common content development mistakes1/05/12 •
Get a grip on your content1/04/12 •
5 reasons why 2012 is the year of social media