The Tendo View

Tag archive for ‘roi’

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  Getting started: Measuring social media

  12/05/11 • (0)

  Hardly a day goes by that I don’t come across at least one article, blog post, or newsletter about measuring social media success, in particular ROI. According to a recent eMarketer article, the pressure is on marketers to focus more on gathering solid metrics to gauge social marketing ROI.

  Interestingly, while there is some… Continue reading

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  Going under the hood with viral marketing

  8/14/09 • (0)

  A bit like the Supreme Court’s definition of pornography, viral marketing is something you know when you see it, although it’s hard to define outright. All viral marketing campaigns share one element in common–an unstated agenda.

  When used effectively, virals can and do perform in ways that traditional PR and advertising simply can’t. But… Continue reading

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  ROI on the brain

  6/05/09 • (0)

  I had a nice Memorial Day week off and returned to work this week refreshed. And thinking about ROI. And metrics. And measurement. Why? Several reasons.

  First, I attended the CMO Leadership Forum on Tues. with some Tendo colleagues and heard sound bites like these… Continue reading