Tag archive for ‘roi’
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Going under the hood with viral marketing
A bit like the Supreme Court’s definition of pornography, viral marketing is something you know when you see it, although it’s hard to define outright. All viral marketing campaigns share one element in common–an unstated agenda.
When used effectively, virals can and do perform in ways that traditional PR and advertising simply can’t. But… Continue reading
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ROI on the brain
I had a nice Memorial Day week off and returned to work this week refreshed. And thinking about ROI. And metrics. And measurement. Why? Several reasons.
First, I attended the CMO Leadership Forum on Tues. with some Tendo colleagues and heard sound bites like these… Continue reading
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