Tag archive for ‘relevance’
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What B2B email marketers can learn from babies
My colleague has written about four email marketing turn-offs. I’m going to flip that around and tell you why I always—without fail—click on every newsletter that lands in my inbox from Babycenter.com.
Babycenter knows who I am. I have two very small children; one is 2 ½ years old and the other is 4… Continue reading
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Relevance is *still* the key to relationships
Out with the old? Not so fast. This blog entry from February 2006 is a shining example of the adage that the more things change, the more they really do stay the same. Karla Spormann’s five key points about staying relevant ring as true today as they did back then, though the Minority Report reference is certainly past its shelf life… Continue reading
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Going under the hood with viral marketing
A bit like the Supreme Court’s definition of pornography, viral marketing is something you know when you see it, although it’s hard to define outright. All viral marketing campaigns share one element in common–an unstated agenda.
When used effectively, virals can and do perform in ways that traditional PR and advertising simply can’t. But… Continue reading
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Narrowcasting: Give Customers What They Want
If your website isn’t delivering an experience that is relevant and customized to your audiences’ needs, they’ll quickly move on. Fortunately, we have six steps to help you keep them right where you want them. Continue reading
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