The Tendo View

Insights and analysis for your strategic communications

Tag archive for ‘relationship’

  • A tablet PC could change your relationships

    Does technology serve as the means for new relationships, or do new relationships generate the need for more technology?

    It’s a fundamental question of both marketing and geek, and it’s not getting any easier to answer. If anything, we’re on a technological overload right now. You and I can connect on a multitude of levels: We… Continue reading

  • Bring your brand to life with voice and tone

    “Don’t use that tone with me!” Did your mom ever say that to you? Mine sure did. Usually in response to a snarky comment about doing chores or homework. She wasn’t responding to what I said exactly, but how I said it.

    Keep that same principle in mind when communicating with your audience. Certain… Continue reading

  • Love and communication

    Marketing thrives on analytics and hard data. But sometimes it’s the immeasurable, touchy-feely stuff that can make or break a brand. Are you paying attention to the emotional side of customer communications? Continue reading