Tag archive for ‘promotion’
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The latest offline/online mashups get real
In the early days of the Internet, businesses with a physical location were referred to as “brick-and-mortar,” while those on the Internet had a “Web presence.” Obviously, that distinction doesn’t hold up anymore, but a recent Google campaign and a new iPhone app got me thinking about the convergence of the online and offline worlds… Continue reading
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Going under the hood with viral marketing
A bit like the Supreme Court’s definition of pornography, viral marketing is something you know when you see it, although it’s hard to define outright. All viral marketing campaigns share one element in common–an unstated agenda.
When used effectively, virals can and do perform in ways that traditional PR and advertising simply can’t. But… Continue reading
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Epic fail
If you were smart, you were still in bed at 5 a.m. this morning. That’s where I wish I’d been. Instead I was click, click, clicking away at my laptop in hopes of scoring two nights at a luxury hotel somewhere across the globe for a mere $19.28 per night.
Leading Hotels of the… Continue reading
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