The Tendo View

Insights and analysis for your strategic communications

Tag archive for ‘phrase’

  • 26 killer jargon words for writing sassier copy

    Jargon is an inescapable part of business culture. And while some words and phrases make us cringe and plug our ears from the buzzword-overload–as we’ve previously noted– there are nevertheless times when the right bit of jargon is the perfect cure for a business’ communicative efforts.

    There’s no hard-and-fast rule for qualifying a piece… Continue reading

  • 26 jargon words to avoid (like the plague)

    Buzzwords.  Corporate cliches.  Jargon.  It’s difficult to resist peppering these little turns-of-the-tongue into your documents, speeches, and everyday life.  And that’s fine.  Everyone enjoys a little spice on the main course.  But not all spice is created equally, nor should you add a liberal dash of jargon into everything you do.  You can ruin the… Continue reading