Tag archive for ‘obama’
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2009’s 10 most embarrassing marketing & PR blunders
2009 was a rough year for marketers. Budgets were cut, heads rolled, and projects came under tighter scrutiny than ever before. The following awkward, bizarre, and embarrassing blunders show that even with the odds stacked against them, marketers will still dare to dream the impossible dream (and pay the price in the end). Continue reading
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Obama and Web 2.0
In a move demonstrating the Obama administration’s commitment to technology to continue possibly the most brilliant voter engagement efforts ever, it was announced recently that the president plucked a product manager from Google to serve as “director of citizen participation.”
The appointee, Katie Jacobs Stanton, formerly a group product manager at Google, worked on… Continue reading
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5 things you need to know about conversational marketing
From the highest levels of government to the world of corporate marketing, we’re seeing that transparency and accessibility may be the watch words for 2009. Last month, one of the first moves by the Obama administration was to increase government transparency, including a memo directing government agencies to “adopt a presumption in favor” of Freedom… Continue reading
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New York state of mind
On Election Day, what word describes your state of mind? The New York Times wants to know. In a terrific use of tag cloud technology, the website has a page that asks readers to enter two pieces of information: the word that fits their mood right now and whether they support McCain or Obama (or neither). Then you can see—via… Continue reading
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Political websites
When I sat down to review the official websites of Barack Obama and John McCain, it was with the specific goal of neutrality—keeping my own politics removed from a critical view of each site.
Turns out that’s impossible. Divorcing my own leanings from the review wasn’t too tough, but it was difficult to avoid… Continue reading
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