Tag archive for ‘newsletter’
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How do you read the Web? Eye-tracking data reveals 5 key findings!
I learned about eye-tracking technology in my newspaper days, when places like the Poynter Institute would strap headgear onto hapless readers to record where their eyes moved on the printed page. The data was always useful, since it shows what layout approaches and print elements attract attention and for how long—and also how eyes move… Continue reading
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HeidiSays: Saying it well
During the holiday season, shoppers are inundated with catalogs, email promotions, and other retail marketing materials. I was out of town for several weeks in late November and early December and I came home to at least 10 catalogues in my mailbox, and countless email offers and reminders. Only one stood out from the pack… Continue reading
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J.Crew needs a clue!
For months I’ve been on J.Crew’s email newsletter list. I get a lot of email newsletters—everything from retail to marketing to auto news—so I’m used to deleting the occasional email that I don’t want to read. But a few months ago, I realized that my inbox was experiencing J.Crew overload. It seemed like I was getting at least… Continue reading
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Business Objects: A site about business intelligence that’s—mostly—intelligent.
Business Objects
Business intelligence is interesting stuff. It helps people do their jobs more efficiently, saves companies money and resources, and facilitates creative solutions. And the Business Objects site does a decent job of communicating that. Mostly. Continue reading
