The Tendo View

Tag archive for ‘name recognition’

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  An inside look at FICO’s rebrand

  12/08/09 • (0)

  In March 2009 Fair Isaac Corp. announced that the company would now be known as FICO, a name already familiar to most of its customers. Why the change? Tendo recently talked to FICO’s David Feder, vice president of corporate marketing, about the key drivers behind the transition, the company’s goals, and the lessons learned from the rebrand. Continue reading