Tag archive for ‘microsoft’
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Seeing a brand in new light
I had one of those rare moments recently when an ad actually influenced my brand sentiment.
Maybe it stood out because it’s a rare occurrence for me. Or because it involved a brand I”m not particularly fond of. Or then again, maybe it was compelling creative. I think it was mostly the latter… Continue reading
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Is Bing the new Google?
I originally sat down to write about how much I disliked Bing. But as I explored it further, all of my arguments fell apart; I found myself coming back to “but it’s not Google” again and again. And while I applaud brand loyalty, my job is about using the best tools and technologies for the job—whatever the job is. So, “It’s not Google” isn’t really an argument—that’s just being resistant to change. Which I’m not. Or, I shouldn’t be… Continue reading
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Microsoft’s Xbox 360: A Formidable Force, but its Website Needs to be Streamlined.
With more than 10.9 million sales to date, Microsoft’s Xbox 360 console is a formidable force in the national video game marketplace. Its official website is just as ambitious. We discovered that the content’s all there—we just wish there was a better presentation. Continue reading
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