Tag archive for ‘microsite’
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Smart: Retains Brand Voice While Dispelling Common Misconceptions About Smart cars
Smart’s microsite for the U.K is designed to guide the user through a series of quizzes and scenarios designed to dispel misconceptions about the diminutive Smart Fortwo—namely that it is unsafe, too small to be practical, low on features, and tight on interior accommodations. While the site could have come across as defensive, preachy, or sales-y, it avoids those potential pitfalls and remains both informative and entertaining. Continue reading
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Hallmark: Knows its Audience, but is it Alienating Everyone Else?
For nearly 100 years, Hallmark has been a trusted brand in America, with familiar slogans like, “when you care enough to send the very best.” But now it’s time for Hallmark.com to morph into a brand of the 21st century. Continue reading
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