The Tendo View

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Tag archive for ‘Michelin’

  • Michelin abandons total secrecy

    9/18/09 • (0)

    In our social media, share everything world, secrecy is out and transparency is in. No secret there, right? But even the marketers of the famously hush-hush Michelin guides are striving to find the right balance between communicating to their audience and maintaining their editorial integrity.

    The company that doesn’t let its restaurant reviewers participate… Continue reading