The Tendo View

Insights and analysis for your strategic communications

Tag archive for ‘metrics’

  • Twitter click-through percentages: Fool’s Gold

    10/14/09 • (1)

    Thanks to one of Twitter’s little twists, you can see exactly how many people are clicking on the links passed from a specific Twitter account. And, unfortunately, it ain’t lookin’ good: Save for the usual outliers, Twitter traffic scales—and that’s not a good thing. Whether you have a million followers or a hundred, you just aren’t going to see the kind of massive clickthroughs that you’d expect given your direct connection to that many people’s lives and/or online chat environments. Forget about the message, forget about the audience. The Twitterverse just isn’t doing that much clicking. Continue reading

  • Apple’s subtle brand marketing triumph

    10/08/09 • (0)

    In this humble marketer’s opinion, overshadowing the “there’s an app for that” TV commercials, the white-corded iPod billboards, the “I’m a Mac” print ads, and even the seminal 1984 George Orwell-inspired Superbowl launch commercial is Apple’s biggest marketing triumph, which cost $0.00 to produce and consists of just four words… Continue reading

  • Anatomy of a subversive viral campaign

    8/14/09 • (1)

    If marketers had a template for creating the next Internet sensation—the next Susan Boyle YouTube video or the latest celebrity scandal—we’d have some serious job security. Sadly, there is no template to follow, but any marketer looking for a viral road map could take a lesson from Jared Holstein, editor for TopGear.com America.… Continue reading

  • Keywords are no longer key; it’s the content

    6/22/09 • (0)

    A couple weeks ago, I wrote about the intersection of SEO and content strategies after attending a webinar on Google’s new search algorithm. To sum up, the keywords you use to drive traffic are only as good as the content that surrounds them. But until you measure the effectiveness of different content, you’re not really… Continue reading

  • ROI on the brain

    6/05/09 • (0)

    I had a nice Memorial Day week off and returned to work this week refreshed. And thinking about ROI. And metrics. And measurement. Why? Several reasons.

    First, I attended the CMO Leadership Forum on Tues. with some Tendo colleagues and heard sound bites like these… Continue reading

  • The inside scoop on the Tendo View redesign

    6/06/08 • (0)

    In January 2008, we redesigned Tendo’s monthly email newsletter, The Tendo View.

    If we developed a new email approach for a client, we’d certainly follow-up with some analysis on whether or not the redesign was successful and adjust our strategy accordingly. So, we’re doing the same for our internal effort and want to share the results… Continue reading

  • Get Control of Your Web Content

    2/01/08 • (0)

    How are you doing on those New Year’s resolutions?

    Yeah, me too. I really did want to drop a few pounds and clean out the garage, but I just have a million other things to do.

    Companies with large websites often find themselves in a similar boat. They resolve to “get control” of… Continue reading