The Tendo View

Insights and analysis for your strategic communications

Tag archive for ‘message’

  • Giving email social skills

    9/30/09 • (2)

    Although the rumors of email’s demise may be exaggerated, there’s no denying that the use of email is on the decline as people spend more time on social sites. (I can attest to this with the changes in my own personal communications habits). And though email currently remains the most popular media among marketers, social media is running a very close second. For email to remain a relevant marketing tool, it needs to become “social” as well. Continue reading

  • Time.com: “Long-form web writing is dead!” Duh.

    8/27/09 • (0)

    In an excerpt of a recent interview with Josh Tyrangiel, the managing editor of Time.com explains how “long-form” journalism just does not work on the Web. Well, doh! I’m glad the lead editor of Time.com has realized this, but it’s sad that he’s making this statement in 2009.

    Tendo was founded 10 years ago… Continue reading

  • To brand, or to shill? That is the question

    8/20/09 • (0)

    Last I checked, Dr. Eric Schmidt wasn’t jumping on to Google financial briefings to preach about Apple’s latest iPhone firmware update.  And last I checked, the same good doctor wasn’t running across the stage at MacWorld–or whatever events Apple’s keynoting now–arm-pumping to the chant of, “Google!  Google!  Google!”

    That’s because of a little thing… Continue reading

  • 5 things you need to know about conversational marketing

    2/01/09 • (0)

    From the highest levels of government to the world of corporate marketing, we’re seeing that transparency and accessibility may be the watch words for 2009. Last month, one of the first moves by the Obama administration was to increase government transparency, including a memo directing government agencies to “adopt a presumption in favor” of Freedom… Continue reading

  • Viral Video: At HP, It’s More Than Entertainment

    1/01/09 • (0)

    “HP Engineers Say It” series made us laugh and learn product proof points. Continue reading

  • HeidiSays: Saying it well

    12/15/08 • (0)

    During the holiday season, shoppers are inundated with catalogs, email promotions, and other retail marketing materials. I was out of town for several weeks in late November and early December and I came home to at least 10 catalogues in my mailbox, and countless email offers and reminders. Only one stood out from the pack… Continue reading