The Tendo View

Insights and analysis for your strategic communications

Tag archive for ‘marketing’

  • Fantasy football scores big through enthusiasm

    9/14/09 • (0)

    Add it to the list of things you like, but don’t need to spend your hard-earned cash on: I’m thinking Kindles, satellite radio, and, of course, fantasy football.

    But fantasy football—in which participants draft real players (and their stats) for a fantasy team and then compete against other fantasy teams—has become big business. Every… Continue reading

  • 10 killer iPhone apps for marketers

    9/08/09 • (2)

    We’re going to make it easy for you marketers to combine your profession with your portable. We’ve rounded up some of the best iPhone apps that marketers should have on their phones, everything from the real-time searches of social media to Web analytics. We’ve left few stones unturned–with more than one billion apps in the Apple iPhone store, it’s always tough to find the gems. Here are a few of the best. Continue reading

  • Feelings … the new frontier

    8/31/09 • (0)

    Sure, your company has a presence on Facebook and Twitter and is probably using the social media platforms primarily for pushing public relations and marketing messages. While you’re doing all the talking, who’s listening to what your customers are saying? And not just to what they’re saying, but to how they’re saying it.

    Searching… Continue reading

  • Trevor Traina on Twitter

    8/25/09 • (0)

    Trevor Traina previously contributed his thoughts on the importance of online communities to Tendo in an exclusive interview here.

    Now, in a contributed article for Forbes, he expands on how forward-thinking companies are putting Twitter to work as a platform for one-to-one communications with their core constituents, cititng Dell and Best Buy as examples… Continue reading

  • To brand, or to shill? That is the question

    8/20/09 • (0)

    Last I checked, Dr. Eric Schmidt wasn’t jumping on to Google financial briefings to preach about Apple’s latest iPhone firmware update.  And last I checked, the same good doctor wasn’t running across the stage at MacWorld–or whatever events Apple’s keynoting now–arm-pumping to the chant of, “Google!  Google!  Google!”

    That’s because of a little thing… Continue reading

  • Marketing a board game

    8/18/09 • (1)

    The under-12 crowd probably doesn’t spend a lot of time playing Candy Land, but their parents did. And therein lies the genius of tomorrow’s marketing event in San Francisco: turning the crooked part of Lombard Street into a real-life version of the board game. The event celebrates the 60th anniversary of Candy Land, with kids from… Continue reading

  • Anatomy of a subversive viral campaign

    8/14/09 • (1)

    If marketers had a template for creating the next Internet sensation—the next Susan Boyle YouTube video or the latest celebrity scandal—we’d have some serious job security. Sadly, there is no template to follow, but any marketer looking for a viral road map could take a lesson from Jared Holstein, editor for TopGear.com America.… Continue reading

  • Tendo video: Trevor Traina talks online marketing

    8/11/09 • (0)

    We sat down with technology entrepreneur Trevor Traina to get his thoughts on the social marketing landscape.  But who’s Trevor Traina?  He’s the founder of DriverSide (amongst other Web properties), a huge Web portal that combines a large, interactive community alongside buying recommendations, online repair tools, and other awesome features for car owners.

    In… Continue reading

  • 5 things you need to know about conversational marketing

    2/01/09 • (0)

    From the highest levels of government to the world of corporate marketing, we’re seeing that transparency and accessibility may be the watch words for 2009. Last month, one of the first moves by the Obama administration was to increase government transparency, including a memo directing government agencies to “adopt a presumption in favor” of Freedom… Continue reading

  • Put Your Customer First: Focus on Benefits

    11/01/08 • (0)

    Listing all of your product features may seem like a marketing necessity, but you’re likely just putting your audience to sleep. Instead, point out the benefits your customers will gain from your product or service. Read on for a few key strategies. Continue reading

  • Marketing lessons of the summer blockbuster

    6/01/07 • (0)

    They may be popcorn movies, but they still teach five valuable lessons to remember when creating your own customer communication campaign. Continue reading