Tag archive for ‘marketing’
-
Video: A marketing necessity?
Use of video among marketers is on the rise as more businesses realize its value in increasing brand awareness and driving sales. Video is also proving an effective way to facilitate conversations that help to win new customers and solidify the relationship with existing ones. And as devices such as smartphones and tablets (like Apple’s… Continue reading
-
Video veritas: Who’s watching?
If you were asked who watches more video on their mobile devices, you’d probably say teens. I know that would have been my answer. Surprisingly, that’s not the case. According to the latest Three Screen report from Nielsen, 55 percent of mobile video viewers are adults aged 25-49. And on average, these users are spending… Continue reading
-
FLOR’s design contest wins hearts from carpet
I’m obsessed with FLOR. Everything about the company—from the cool, slightly Scandinavian-sounding name, to the environmental friendliness of its products, to its inspiring catalogs—makes me want to cover every surface in my house with carpet tiles.
And now FLOR has given me yet another reason to love it. Last month the company emailed me about its… Continue reading
-
2009’s 10 most embarrassing marketing & PR blunders
2009 was a rough year for marketers. Budgets were cut, heads rolled, and projects came under tighter scrutiny than ever before. The following awkward, bizarre, and embarrassing blunders show that even with the odds stacked against them, marketers will still dare to dream the impossible dream (and pay the price in the end). Continue reading
-
When saying so little can deliver so much
Much has been said about the benefits of using social networks such as Facebook, Twitter, and MySpace for connecting with customers. However, there’s another much-less-touted although equally valuable vehicle for reaching customers—SMS or text-based messaging.
Nowadays, most of us probably receive text messages from someone with whom we do business; for example, a message… Continue reading
-
Give an audience a social conscience, they’ll give you eyeballs
As an eco-friendly furniture components manufacturer, Hickory Springs wouldn’t seem to have an obvious need for social media marketing. After all, they make the parts for furniture that no one ever sees; the company’s customers make the actual furniture. However, Hickory Springs has launched a clever social media campaign that succeeds on many levels for multiple audiences. Continue reading
-
Giving email social skills
Although the rumors of email’s demise may be exaggerated, there’s no denying that the use of email is on the decline as people spend more time on social sites. (I can attest to this with the changes in my own personal communications habits). And though email currently remains the most popular media among marketers, social media is running a very close second. For email to remain a relevant marketing tool, it needs to become “social” as well. Continue reading
-
Shock marketing: rolling out the red asphalt carpet
What’s the point of these campaigns? If it’s to start a Facebook conversation on a topic, and your topic involves sex, drugs, or automotive gore, then the path to success arguably begins and ends with capitalizing on that innate human fascination with all things morbid and taboo. Rubbernecking by ad proxy, as it were. Continue reading
-
Sara Lee serves up fresh social media campaign
The first order of business for any marketing communications plan is this: Know your audience. Self-evident, sure; however, not always well executed.
Sara Lee Deli’s new campaign—Mama Sagas—is a great example of how combining the power of knowing your audience with social media (such as Facebook and Twitter and other media outlets like YouTube and… Continue reading
-
Fantasy football scores big through enthusiasm
Add it to the list of things you like, but don’t need to spend your hard-earned cash on: I’m thinking Kindles, satellite radio, and, of course, fantasy football.
But fantasy football—in which participants draft real players (and their stats) for a fantasy team and then compete against other fantasy teams—has become big business. Every… Continue reading
-
10 killer iPhone apps for marketers
We’re going to make it easy for you marketers to combine your profession with your portable. We’ve rounded up some of the best iPhone apps that marketers should have on their phones, everything from the real-time searches of social media to Web analytics. We’ve left few stones unturned–with more than one billion apps in the Apple iPhone store, it’s always tough to find the gems. Here are a few of the best. Continue reading
-
Feelings … the new frontier
Sure, your company has a presence on Facebook and Twitter and is probably using the social media platforms primarily for pushing public relations and marketing messages. While you’re doing all the talking, who’s listening to what your customers are saying? And not just to what they’re saying, but to how they’re saying it.
Searching… Continue reading
-
Trevor Traina on Twitter
Trevor Traina previously contributed his thoughts on the importance of online communities to Tendo in an exclusive interview here.
Now, in a contributed article for Forbes, he expands on how forward-thinking companies are putting Twitter to work as a platform for one-to-one communications with their core constituents, cititng Dell and Best Buy as examples… Continue reading
Loading ...