Tag archive for ‘marketing’
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Is it time to take humor more seriously?
Have your customers laughed at with you today?
Advertisements come at us from every angle—on television, in print, even bordering our favorite websites. As consumers, we are exposed to hundreds of ads per day, many of them direct and informative, but fewer that are funny. If your goal is to
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Social media: It’s all about timing
We all do it. In our efforts to engage with our audience and provide them with quality content, we post what we have, when we have it, to all of our social media outlets without giving a second thought as to timing. You should. Timing your posts and updates to better coincide with a particular… Continue reading
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3 corporate blogs that set the standard
Blogs continue to abound as companies realize their value as a marketing tool. Facebook and Twitter may be great for updating your followers (many of whom aren’t necessarily your customers) on your company’s latest news and offers, but blogs excel at supporting key business goals, such as lead generation and brand marketing. According to eMarketer… Continue reading
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Email still reaches customers
In light of newer, sexier digital marketing media and channels, email may seem passé as a marketing tool these days. However, email remains a key fundamental marketing method because of its ubiquity. You can breathe new life into your email marketing campaigns and increase their effectiveness by integrating other online marketing channels, such… Continue reading
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What’s your Web video strategy?
Given the overwhelming viewership of online video, marketers have a new opportunity. As more and more businesses realize the value of video and its ability to increase brand awareness and drive sales, marketers are responding. Video is also proving an effective way to facilitate conversations that help to win new customers and solidify the relationship with… Continue reading
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Video veritas: Who’s watching?
If you were asked who watches more video on their mobile devices, you’d probably say teens. I know that would have been my answer. Surprisingly, that’s not the case. According to the latest Three Screen report from Nielsen, 55 percent of mobile video viewers are adults aged 25-49. And on average, these users are spending… Continue reading
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FLOR’s design contest wins hearts from carpet
I’m obsessed with FLOR. Everything about the company—from the cool, slightly Scandinavian-sounding name, to the environmental friendliness of its products, to its inspiring catalogs—makes me want to cover every surface in my house with carpet tiles.
And now FLOR has given me yet another reason to love it. Last month the company emailed me about its… Continue reading
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2009’s 10 most embarrassing marketing & PR blunders
2009 was a rough year for marketers. Budgets were cut, heads rolled, and projects came under tighter scrutiny than ever before. The following awkward, bizarre, and embarrassing blunders show that even with the odds stacked against them, marketers will still dare to dream the impossible dream (and pay the price in the end). Continue reading
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When saying so little can deliver so much
Much has been said about the benefits of using social networks such as Facebook, Twitter, and MySpace for connecting with customers. However, there’s another much-less-touted although equally valuable vehicle for reaching customers—SMS or text-based messaging.
Nowadays, most of us probably receive text messages from someone with whom we do business; for example, a message… Continue reading
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Give an audience a social conscience, they’ll give you eyeballs
As an eco-friendly furniture components manufacturer, Hickory Springs wouldn’t seem to have an obvious need for social media marketing. After all, they make the parts for furniture that no one ever sees; the company’s customers make the actual furniture. However, Hickory Springs has launched a clever social media campaign that succeeds on many levels for multiple audiences. Continue reading
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Giving email social skills
Although the rumors of email’s demise may be exaggerated, there’s no denying that the use of email is on the decline as people spend more time on social sites. (I can attest to this with the changes in my own personal communications habits). And though email currently remains the most popular media among marketers, social media is running a very close second. For email to remain a relevant marketing tool, it needs to become “social” as well. Continue reading
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Shock marketing: rolling out the red asphalt carpet
What’s the point of these campaigns? If it’s to start a Facebook conversation on a topic, and your topic involves sex, drugs, or automotive gore, then the path to success arguably begins and ends with capitalizing on that innate human fascination with all things morbid and taboo. Rubbernecking by ad proxy, as it were. Continue reading
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Sara Lee serves up fresh social media campaign
The first order of business for any marketing communications plan is this: Know your audience. Self-evident, sure; however, not always well executed.
Sara Lee Deli’s new campaign—Mama Sagas—is a great example of how combining the power of knowing your audience with social media (such as Facebook and Twitter and other media outlets like YouTube and… Continue reading
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