Tag archive for ‘Lexus’
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Smart car, smart relationship marketing
Relationship marketing done well should build brand affinity. The goal is to facilitate both word-of-mouth evangelism and a propensity for repurchase. But like Maui’s scenic Road to Hana, the journey is often more interesting than the destination. Take the Smart car, for example.
Just minutes after the U.S. launch of the Smart car was announced on automotive… Continue reading
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