The Tendo View

Tag archive for ‘leadership’

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  ROI on the brain

  6/05/09 • (0)

  I had a nice Memorial Day week off and returned to work this week refreshed. And thinking about ROI. And metrics. And measurement. Why? Several reasons.

  First, I attended the CMO Leadership Forum on Tues. with some Tendo colleagues and heard sound bites like these… Continue reading

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  Making a case with video (without or without a case of wine)

  5/15/09 • (0)

  I’m excited about the power of video this week. Maybe it was Gary Vay*ner*chuk that did it. But as my colleague Chris wrote in a blog post earlier this month, video’s an effective way to make a case for a product, oftentimes more effective than text.

  Shortly after she wrote that post, I got… Continue reading

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  Corporate Blogging 101

  7/01/08 • (0)

  Blogging for the purpose of personal journaling spread in earnest in the late 1990s and soon became a vehicle for the dissemination of news and political outreach. But corporate blogging, especially for large enterprises, has been slower to take off. It was just three years ago that companies like IBM and Yahoo issued blogging guidelines… Continue reading

• Leadership and blogging

  6/20/08 • (1)

  On Wednesday this week, I attended the Online Community Unconference , which was a fascinating experience. If you’ve never been to an “unconference,” it’s an event in which the agenda is created on the fly, on the day of the event, by the attendees. During the first hour, *all* 250 attendees were asked to… Continue reading

• How does your leadership style affect your company’s blog?

  6/13/08 • (0)

  I’ve been thinking a lot lately about how an organization’s culture—or maybe “leadership style” is more accurate—can stimulate or hinder its employees from blogging. At Tendo, we help companies establish blogging programs and guidelines, but there’s more to motivating people to blog than giving them a set of rules. And many corporate blogging guidelines… Continue reading