Tag archive for ‘language’
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Don’t use that tone with me!
A big part of my job is to consult on, create, evaluate, and distribute content. As such, I spend a lot of time writing about content. Some days, however, it seems as though a disproportionate amount of that time is spent trying to communicate what I think/recommend/need in a clear, emotionally neutral way to coworkers… Continue reading
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Britain bans jargon
The concept of jargon reached new levels of importance last week when it was elevated from boardroom to courtroom. Fed up with inaccessible language within its system, Britain’s local government association (LGA) put its foot down. No longer tolerated are the terms taxonomy, re-baselining, mainstreaming, holistic governance, contestability, predictors of beaconicity—and 194 more.
Martin… Continue reading
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Narrowcasting: Give Customers What They Want
If your website isn’t delivering an experience that is relevant and customized to your audiences’ needs, they’ll quickly move on. Fortunately, we have six steps to help you keep them right where you want them. Continue reading
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