Tag archive for ‘HP’
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Why do corporate bloggers blog?
If your workplace is experimenting with blogs, this recent study posted on the HP Labs’ site offers an interesting read (full disclosure: HP is a Tendo client).
Sarita Yardi (Georgia Institute of Technology), Scott A. Golder (Cornell University), and Michael J. Brzozowski (HP Labs) studied some corporate folks in their natural habitat… Continue reading
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Who needs a social media staff?
Earlier this week, I attended the Society for New Communications Research NewComm Forum. As a 2009 SNCR Fellow, I moderated a case study on how Embarq—a telecom company in the Midwest—is using social media to improve its brand reach and customer service. You can read a recap of it here from HP’s Mia… Continue reading
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Viral Video: At HP, It’s More Than Entertainment
“HP Engineers Say It” series made us laugh and learn product proof points. Continue reading
