The Tendo View

Insights and analysis for your strategic communications

Tag archive for ‘HP’

  • Traits of an engaging blogger

    5/13/10 • (3)

    Your organization has a blog. You’ve even got some employees who are eager to put pen to digital paper and produce content. But there’s a difference between blah content and the “I’m-subscribing-to-this-blogger-because-he’s-got-interesting-views” content. The writer of the latter often attracts regular readers, engages readers in conversation (not only on his or her own blog, but… Continue reading

  • Why do corporate bloggers blog?

    5/12/09 • (0)

    If your workplace is experimenting with blogs, this recent study posted on the HP Labs’ site offers an interesting read (full disclosure: HP is a Tendo client).

    Sarita Yardi (Georgia Institute of Technology), Scott A. Golder (Cornell University), and Michael J. Brzozowski (HP Labs) studied some corporate folks in their natural habitat… Continue reading

  • Who needs a social media staff?

    5/01/09 • (0)

    Earlier this week, I attended the Society for New Communications Research NewComm Forum.  As a 2009 SNCR Fellow, I moderated a case study on how Embarq—a telecom company in the Midwest—is using social media to improve its brand reach and customer service. You can read a recap of it here from HP’s Mia… Continue reading

  • Viral video at HP is more than entertainment

    1/01/09 • (0)

    “HP Engineers Say It” series made us laugh and learn product proof points. Continue reading