The Tendo View

Insights and analysis for your strategic communications

Tag archive for ‘holstein’

  • Anatomy of a subversive viral campaign

    If marketers had a template for creating the next Internet sensation—the next Susan Boyle YouTube video or the latest celebrity scandal—we’d have some serious job security. Sadly, there is no template to follow, but any marketer looking for a viral road map could take a lesson from Jared Holstein, editor for TopGear.com America.… Continue reading