The Tendo View

Insights and analysis for your strategic communications

Tag archive for ‘google’

  • Will Google+ impact social marketing?

    7/05/11 • (1)

    Update: Since we published this post on July 5, Google+ has exploded. Current reports, including this one from Mashable.com, suggest that the new social network is close to reaching 18 million users. Of course, expect that stat to be out-of-date soon, too.

    Unless you’ve been under a rock for the last week, you’ve heard… Continue reading

  • Stats for the Facebook cynics

    6/15/11 • (0)

    For the June Tendo View, I had planned to write a story about a relevant B2B technology, but I came up short. The most relevant topic I found was mobile payment technology, such as Google Wallet and Square. Both are interesting technologies, but they didn’t seem relevant to an audience of B2B marketers, or likely… Continue reading

  • If Google ignores keywords, should you stop using them?

    10/13/09 • (0)

    It’s finally official: Google ignores keyword meta tags. Here it is from the horse’s mouth.

    This may be really, really old news to some (circa 1999 anyone?). But judging from the long string of responses to the Google post, it was indeed news to many people. And the practice of including keyword meta tags… Continue reading

  • Seeing a brand in new light

    9/17/09 • (0)

    I had one of those rare moments recently when an ad actually influenced my brand sentiment.

    Maybe it stood out because it’s a rare occurrence for me. Or because it involved a brand I”m not particularly fond of. Or then again, maybe it was compelling creative. I think it was mostly the latter… Continue reading

  • Is Bing the new Google?

    9/08/09 • (1)

    I originally sat down to write about how much I disliked Bing. But as I explored it further, all of my arguments fell apart; I found myself coming back to “but it’s not Google” again and again. And while I applaud brand loyalty, my job is about using the best tools and technologies for the job—whatever the job is. So, “It’s not Google” isn’t really an argument—that’s just being resistant to change. Which I’m not. Or, I shouldn’t be… Continue reading

  • 10 killer iPhone apps for marketers

    9/08/09 • (2)

    We’re going to make it easy for you marketers to combine your profession with your portable. We’ve rounded up some of the best iPhone apps that marketers should have on their phones, everything from the real-time searches of social media to Web analytics. We’ve left few stones unturned–with more than one billion apps in the Apple iPhone store, it’s always tough to find the gems. Here are a few of the best. Continue reading

  • Keywords are no longer key; it’s the content

    6/22/09 • (0)

    A couple weeks ago, I wrote about the intersection of SEO and content strategies after attending a webinar on Google’s new search algorithm. To sum up, the keywords you use to drive traffic are only as good as the content that surrounds them. But until you measure the effectiveness of different content, you’re not really… Continue reading

  • When Google revises search algorithms, marketers crumble

    5/22/09 • (0)

    I participated in a webinar from WebMarketing123 this week on SEO and learned some fascinating stuff. Google revised its search algorithms on May 12, and it’s useful to stay abreast of them so you can update your content’s SEO strategy accordingly. First, the interesting facts:

    There are 14 billion internet searches done each… Continue reading

  • Obama and Web 2.0

    2/12/09 • (0)

    In a move demonstrating the Obama administration’s commitment to technology to continue possibly the most brilliant voter engagement efforts ever, it was announced recently that the president plucked a product manager from Google to serve as “director of citizen participation.”

    The appointee, Katie Jacobs Stanton, formerly a group product manager at Google, worked on… Continue reading

  • Gmail Goggles means…never having to say you’re sorry

    10/10/08 • (0)

    It’s 3 a.m. and you are dead certain your ex-girlfriend is just dying to hear what you really think of her new husband.

    While you’re dispensing wisdom, your boss could use a few pointers on personal hygiene. In fact, he’s so stupid that you don’t need him or that dumb job anyway! Why not… Continue reading